How to Calculate Menu Profitability for UK Restaurants

Jelly Blog Calculate menu profitability using ex-VAT GP formulas & the 30/30/30/10 rule. Jelly automates dish costing so you protect margins effortlessly.

How to Calculate Menu Profitability for UK Restaurants

Written by: JJ Tan, Founder, Jelly | Last updated: 24 July 2026 Key takeaways for protecting GP in 2026 Menu profitability must be calculated on ex-VAT revenue. Using… Continue reading {"media":"(prefers-reduced-motion: no-preference)","animations":[{"selector":"#content-c91a486783-card","duration":"0.7s","easing":"ease-out","keyframes":[{"opacity":0,"transform":"translateX(-18px)"},{"opacity":1,"transform":"translateX(0px)"}]},{"selector":"#content-c91a486783-accent","duration":"0.8s","easing":"ease-out","keyframes":[{"transform":"scaleX(0)"},{"transform":"scaleX(1)"}]}]}

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