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The Silent Killer Behind your Shrinking GP

Rising costs are a constant challenge for hospitality operators, creating ongoing uncertainty around Gross Profit (GP) margins. Unlike labour costs, food prices are notoriously volatile, changing daily. This unpredictability of food costs is the silent killer behind your shrinking profits.

Between May 2021 and May 2024, food prices surged by 30.6%, according to the House of Commons. Our figures on the wholesale market show the rise is even greater. In this climate, keeping tight control over food costs is not just critical but the difference between surviving and closure.

At Jelly, we’ve partnered with successful independent food businesses from restaurants like Murano and Fallow to pub groups like Publican Pubs and caterers like Social Pantry. Speaking with them, we’ve uncovered some eye-opening insights about managing food costs in 2024:

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Are Your Supplier Contracts Really Protecting Your GP?

You may believe your supplier contracts lock in stable prices or discounts, but are you 100% certain this holds true for every product, every order, every day?

Take Vincenzo, the owner of Cucina di Vincenzo in Liverpool. He thought his pricing for staples like Pancetta and Nduja was secure. But in just the first four weeks, their prices fluctuated by 10% on four separate times. That’s 10% on £1k worth of food spent. These changes could easily go unnoticed amid the hundreds of products ordered weekly.

Fortunately, Vincenzo was using Jelly, which provided daily price alerts. His head chef caught the fluctuations in time to secure a credit note and 10% discount on future purchases. Without Jelly tracking these changes, his business could have unknowingly lost tens of thousands of pounds. It’s not just about catching errors—it’s about consistently protecting your GP from unpredictable supplier price changes

Take control of Food Costs with Jelly

For independent restaurants, fluctuating supplier prices make food costing a constant challenge. Jelly shows you, in real-time, where you're most profitable and where you’re losing money so you can make the right decisions and boost your profits.

Trusted by thousands of independents.

Best Customers Logos (1)

1. No Data Entry.

No one gets into the food business for the paperwork. But controlling food costs means dealing with stacks of invoices.

Jelly automates invoice processing, so you never have to handle them manually again. Our human-AI technology delivers unmatched accuracy and speed.

"I was buried under piles of paperwork, spending endless hours just inputting data. Jelly automated it all and I can focus on what I love."
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Claudio Illuminati

Group Executive Chef, Claude Bosi

2. Recipes.
Made Simple.

Price fluctuations and staff shortages make managing recipes and their costs daunting—even with your killer spreadsheets.

Jelly’s easy mobile app and automated invoice processing keep your recipe costs up-to-date and your kitchen consistent.

"Price hikes were crushing our margins—I felt helpless. With Jelly, every dish’s cost is up-to-date at my fingertips. We slashed food costs by 5% in a month - it’s a game changer!"
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Stuart Noble

Head Chef, Cairn Lodge Hotel

3. Profitability.
Made Simple.

With margins so tight, every penny counts.

Jelly automates margin tracking in real-time, turning your sales and invoice data into clear insights. Make the right decisions instantly—not weeks later.

"Our accountant said we’d be lucky to hit 60% gross profit. After using Jelly, we reached 80%! Now I sleep better knowing my costs are under control and can react instantly, not weeks later."
Ruth Seggie
Ruth Seggie

Owner, The Howard Arms

Jelly. Just. Works.

Step 1

Take photos of your invoices OR automate direct from your suppliers.

Step 2

Jelly extracts data and updates your food costs in real-time.

Step 3

Make decisions instantly, not weeks later.

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FAQs

How long will it take me to setup?

Depending on the size of your business, it can take anywhere from 1 hour to a day. Most of our customers are up and running and enjoying the benefits of Jelly on the same day they sign up. We’re here to help every step of the way to ensure a smooth and speedy setup.

Am I locked into a contract?

Our monthly plan lets you cancel anytime—no strings attached. We believe in earning your trust every day, so there’s no need for long-term commitments.

Prefer to save a bit more? Our annual plan offers a 10% discount, perfect for those ready to commit for the long haul. Just a heads-up, the annual plan can’t be canceled before the year ends, but it’s a great way to maximise your savings!

Are there any setup fees?
How does Jelly offer more value for less?

Great question! Our customers often tell us that Jelly is far better than other options, and we’re proud to offer it at the lowest price in the market.

We keep things simple by using the latest technology and focusing on building the best Jelly product and customer support for you.

We don't do big marketing budget, fat sales teams, or fancy offices (we're near Bank Station in London, come say hi!). This means your Jelly subscription goes straight into making the app better for your business.